Introduction
The Senior Social Media Advisor leads content and campaigns with a particular focus on NSW National Parks and Wildlife Service channels. The work brings together environmental stories, community conversations and paid activity. Your application needs to show how you make those elements work together in a large organisation.
To explain how to apply for Senior Social Media Advisor, start with the written task: a resume and a cover letter expressing your interest and suitability. Choose a campaign where you owned the content plan, production decisions and evaluation. Explain the audience need and the result, including what you changed when performance data showed an opportunity.
Production skills matter alongside strategy. Bring forward your video, graphic and photo-editing work, then show how you guided colleagues through competing requests or a high-volume period. The appointment is permanent and based in Parramatta, with hybrid working supported.
View the official job ad and keep its application instructions open while you plan.
Senior Social Media Advisor role snapshot
| Role | Senior Social Media Advisor |
| Organisation | Department of Climate Change, Energy, the Environment and Water |
| Location | Parramatta; hybrid working supported |
| Employment | Permanent full-time, 35 hours per week |
| Salary or remuneration | $133,348 to $146,945 plus superannuation |
| Job ID | 605121 |
| Closing date | 28 October 2026 at 11:55 pm |
NSW Government application requirements
Give the hiring team the documents and written responses it requests, within the stated limits. Check the application form before drafting so the final submission follows the required format.
Application requirements for Senior Social Media Advisor
- Resume
- Cover letter expressing your interest and suitability
Submit your resume and cover letter. We recommend a focused two-page letter that connects your social media decisions with audience and campaign results, unless the application form directs otherwise.
Role conditions and qualifications
- Tertiary qualifications in social media, communications or a related discipline and/or equivalent relevant experience
- Australian or New Zealand citizenship, permanent residence, or a valid Australian working visa covering the appointment
Candidate evidence for Senior Social Media Advisor
NSW National Parks and Wildlife Service channels are the particular focus of this social media role. You will plan content, oversee community management and paid campaigns, and use reporting to improve how environmental and conservation initiatives reach people. Hands-on video, design and photo-editing skills sit alongside advice to stakeholders and leadership within a small team. The evidence areas below help you choose examples for that work.
| Requirement or evidence area | How to demonstrate it |
|---|---|
| Managing channels in a large, complex organisation | Explain a content plan you owned, how moderation and approvals worked, and how you kept the audience informed during competing demands. |
| Video, graphic and photo production | Describe a piece you produced, why the format suited its audience and the quality or accessibility checks you applied. |
| Paid campaign strategy and optimisation | Show how you set objectives, monitored results against a benchmark and adjusted targeting or creative to improve performance. |
| Leadership in a small, busy team | Use a period of high demand to explain how you set priorities, supported colleagues and maintained publishing quality. |
Example application structure for Senior Social Media Advisor
The written application consists of a resume and cover letter. A focused two-page letter is our recommendation, subject to the application form. The outline below connects your channel, production and leadership experience with the NPWS work.
| Application section | What to include |
|---|---|
| Opening | Introduce your social media experience and your interest in communicating environmental and conservation work. |
| Channel and creative decisions | Explain the audience, the content you produced and how you managed publication and community responses. |
| Paid activity and results | Set out your campaign objective, optimisation decisions and a result that can be checked. |
| Team leadership and close | Show how you supported colleagues in a demanding environment and connect that experience with this appointment. |
Before you submit
Check that the letter covers both strategic decisions and hands-on production. Give campaign figures a timeframe and explain your personal contribution. Confirm your work rights, review the application form and submit before 11:55 pm on 28 October.
Return to the official vacancy for the final document and deadline check.
Help with your Senior Social Media Advisor application
If you want help organising your own evidence and preparing the written documents, request application support from Team 3Thirty. Bring the vacancy and your current CV so the application can address the work you have actually done.