Introduction
The Senior Advisor, NSW Government Social Media at the Department of Customer Service develops content for a team that manages the NSW Government’s Facebook, Instagram and LinkedIn channels. The work includes advising agencies on social media practice and using audience insights to improve what is published. It calls for a social media practitioner who can make content useful to people in NSW while working through stakeholder priorities and approvals.
When planning how to apply for Senior Advisor, NSW Government Social Media, start with a piece of social content or a campaign whose decisions you can explain. Identify the audience need and show how it shaped your writing, the format you chose and the result you measured. Check the application form before finalising your documents; a two-page cover letter and a three- to four-page CV are our recommendations while the required document set remains unspecified.
The role sits in the Digital Channels and Creative Directorate, alongside social media, video and design practitioners. Your application should explain how you worked with those kinds of partners, secured approval and handled a change in priorities or a sensitive issue. Bring forward experience with enterprise publishing tools and accessible content where you have it, and describe any contribution to paid social activity precisely. This is a temporary appointment covering December 2026 to December 2027, with hybrid work based in Sydney CBD.
View the official job ad and keep its application instructions open while you plan.
Senior Advisor, NSW Government Social Media role snapshot
| Role | Senior Advisor, NSW Government Social Media |
| Organisation | Department of Customer Service |
| Location | Sydney CBD, hybrid |
| Employment | Temporary full-time, December 2026 to December 2027 |
| Salary or remuneration | Clerk Grade 9/10, $133,348 to $146,945 plus superannuation and leave loading |
| Job ID | 603584 |
| Closing date | Tuesday 13 October 2026 at 11:59 pm |
NSW Government application requirements
Give the hiring team the documents and written responses it requests, within the stated limits. Check the application form before drafting so the final submission follows the required format.
Application requirements for Senior Advisor, NSW Government Social Media
The job ad does not list specific application documents. Check the application form for the final submission instructions.
The job ad does not list specific application documents. We recommend a two-page cover letter and a three- to four-page CV, unless the application portal gives different instructions. Open the application form before drafting to confirm the uploads and any additional written questions.
Candidate evidence for Senior Advisor, NSW Government Social Media
The NSW Government Social Media Team manages Facebook, Instagram and LinkedIn channels and helps agencies improve their social media practice. This advisor develops customer-focused content with social media, video and design colleagues, coordinates quality checks and approvals, and uses performance insights to guide future activity. Daily priorities and emerging issues sit alongside longer-term channel development in this temporary Sydney CBD role. The evidence areas below help you choose examples for that work.
| Requirement or evidence area | How to demonstrate it |
|---|---|
| Developing and delivering social media content and strategy | Explain a campaign or content series you helped deliver, its objective and the audience it served. Describe the choices you owned and support the outcome with results you can verify. |
| Writing for different audiences and platforms | Choose a message you adapted for different channels or audiences. Explain what you changed in the language or format and how that made the content more useful to the people receiving it. |
| Stakeholder engagement and influence | Describe how you advised a business area or secured agreement on a content approach. Include the priorities or sensitive issue you worked through, how you coordinated approval and what was published as a result. |
| Using analytics and insights to improve activity | Name the audience insight or performance measure that informed a content decision. Show what you changed after reviewing it and explain the result in relation to the original objective. |
| Organising work and managing competing priorities | Use a period when planned content competed with an urgent request or emerging issue. Explain how you reassessed the work, kept stakeholders informed and maintained quality checks while meeting the agreed priorities. |
Example application structure for Senior Advisor, NSW Government Social Media
We recommend a tailored two-page cover letter while you confirm the required documents in the application form. That length is a practical recommendation, with any instructions in the form taking priority. The outline below shows how to use the letter to explain your social content decisions and the evidence behind them.
| Application section | What to include |
|---|---|
| Opening paragraph | Introduce the social media work you have led or delivered and connect it with useful communication for NSW audiences. |
| Content and strategy | Set out a relevant campaign or content series, its objective and audience, and the content decisions you personally made. |
| Writing for audiences and platforms | Explain how you adapted a message or creative format for different channels, including accessibility choices where relevant to your example. |
| Stakeholders and approvals | Describe advice you gave, how you handled stakeholder expectations or a sensitive issue, and how the content was checked and approved. |
| Analytics and improvement | Use a relevant performance measure or audience insight to explain why you changed the activity and what followed. |
| Competing priorities | Show how you kept planned activity moving while responding to an urgent request or emerging issue, with quality checks maintained. |
| Closing paragraph | Connect your experience with the team’s public-sector social media work and bring forward relevant enterprise-tool or complex-stakeholder experience. |
Before you submit
Confirm the document set and any written questions in the application form before uploading your work. Check that your examples explain the audience, your own content choices and how approval was secured, with performance figures tied to a clear objective. Include relevant tools and accessibility experience where you can substantiate them, and keep any portfolio examples suitable for sharing. The advertised deadline is 11:59 pm on Tuesday 13 October 2026.
Return to the official vacancy for the final document and deadline check.
Help with your Senior Advisor, NSW Government Social Media application
If you want help organising your own evidence and preparing the written documents, request application support from Team 3Thirty. Bring the vacancy and your current CV so the application can address the work you have actually done.