NSW Government marketing, communications, digital and events roles can look similar at first glance, but the application task changes sharply between roles. Some need a one-page cover letter, some need targeted questions, and one uses selection criteria responses instead of a cover letter.
This shortlist brings together nine current roles across Destination NSW, Office of Sport, Crown Solicitor’s Office, Multicultural NSW, Sydney Opera House, NSW Electoral Commission, Department of Education and NSW Ministry of Health. Use it to compare the closing dates, document load and evidence areas before deciding where to spend your application time.
Current roles in this shortlist
| Role | Organisation | Location | Closing date | Team 3Thirty guide |
|---|---|---|---|---|
| Senior Event Coordinator, World Cups and Major Sporting Events | Destination NSW | The Rocks, Sydney | Monday 22 June 2026 at 10:00am | Full checklist |
| Project Officer, Major Sports Events | Office of Sport | Sydney Olympic Park with hybrid work options | Sunday 8 June 2026 at 11:50pm | Full checklist |
| Marketing & Communications Coordinator | Crown Solicitor’s Office | Sydney City | Sunday 14 June 2026 at 7:59pm AEST | Full checklist |
| Assoc Director Communication & Marketing | Multicultural NSW | Parramatta | Tuesday 9 June 2026 at 11:59pm AEST | Full checklist |
| Senior Campaign Manager | Sydney Opera House | Sydney City | Thursday 4 June 2026 at 11:55pm | Full checklist |
| Lead, Digital Production | NSW Electoral Commission | Elizabeth Street, Sydney with hybrid work arrangement | Wednesday 3 June 2026 at 11:59pm | Full checklist |
| Arts Initiatives and Events Officer, SEO1 | Department of Education | Lewisham | Monday 8 June 2026 at 11:59pm | Full checklist |
| Senior Social Marketing Officer | NSW Ministry of Health | Sydney – North/North West | Thursday 11 June 2026 at 11:59pm | Full checklist |
| Marketing Coordinator | Destination NSW | The Rocks, Sydney | Thursday 11 June 2026 at 10:00am | Full checklist |
Senior Event Coordinator, World Cups and Major Sporting Events
The Senior Event Coordinator, World Cups and Major Sporting Events role suits applicants who can show major events and event marketing experience, project coordination across schedules, operations and stakeholders, stakeholder relationships and negotiation. Your application should make the delivery environment clear, especially the stakeholders, deadlines, documents, channels, risks or outcomes involved. Choose examples that match the role’s actual work rather than sending a general marketing, communications or events application.
Application requirements
Resume, maximum 5 pages; Cover letter, maximum 1 page.
What to highlight
Major events and event marketing experience; Project coordination across schedules, operations and stakeholders; Stakeholder relationships and negotiation; Documentation, advice and reporting.
Project Officer, Major Sports Events
The Project Officer, Major Sports Events role suits applicants who can show planning and delivering sporting events or government services, large-scale program development and delivery, stakeholder coordination. Your application should make the delivery environment clear, especially the stakeholders, deadlines, documents, channels, risks or outcomes involved. Choose examples that match the role’s actual work rather than sending a general marketing, communications or events application.
Application requirements
Cover letter outlining interest and suitability, maximum 2 pages; CV outlining relevant experience, skills and achievements, maximum 5 pages; Response to 1 targeted question, maximum 500 words.
What to highlight
Planning and delivering sporting events or government services; Large-scale program development and delivery; Stakeholder coordination; Research, analysis and operational support.
Marketing & Communications Coordinator
The Marketing & Communications Coordinator role suits applicants who can show marketing, events or communications experience in a professional services or law firm environment, copywriting and editing, stakeholder engagement with senior leaders. Your application should make the delivery environment clear, especially the stakeholders, deadlines, documents, channels, risks or outcomes involved. Choose examples that match the role’s actual work rather than sending a general marketing, communications or events application.
Application requirements
Brief cover letter outlining interest and suitability, maximum 1 page; Up-to-date CV outlining relevant experience, skills and achievements; Response to 1 targeted question, maximum 300 words.
What to highlight
Marketing, events or communications experience in a professional services or law firm environment; Copywriting and editing; Stakeholder engagement with senior leaders; Organisation and attention to detail.
Assoc Director Communication & Marketing
The Assoc Director Communication & Marketing role suits applicants who can show strategic communications expertise, stakeholder and executive engagement, leadership and team management. Your application should make the delivery environment clear, especially the stakeholders, deadlines, documents, channels, risks or outcomes involved. Choose examples that match the role’s actual work rather than sending a general marketing, communications or events application.
Application requirements
Cover letter outlining how you meet the role requirements, maximum 2 pages; Up-to-date resume, maximum 5 pages.
What to highlight
Strategic communications expertise; Stakeholder and executive engagement; Leadership and team management; Communication capability and delivery.
Senior Campaign Manager
The Senior Campaign Manager role suits applicants who can show marketing or arts management qualifications, campaign management and leadership experience, large-scale campaign planning and optimisation. Your application should make the delivery environment clear, especially the stakeholders, deadlines, documents, channels, risks or outcomes involved. Choose examples that match the role’s actual work rather than sending a general marketing, communications or events application.
Application requirements
Cover letter; CV; Response to 2 targeted questions in the online application platform.
What to highlight
Marketing or arts management qualifications; Campaign management and leadership experience; Large-scale campaign planning and optimisation; Strategic, data-driven problem solving.
Lead, Digital Production
The Lead, Digital Production role suits applicants who can show digital production leadership and agile delivery, cms, web applications and digital transformation, accessibility, governance and compliance. Your application should make the delivery environment clear, especially the stakeholders, deadlines, documents, channels, risks or outcomes involved. Choose examples that match the role’s actual work rather than sending a general marketing, communications or events application.
Application requirements
Covering letter summarising skills, knowledge and work experience; Up-to-date resume; Response to 2 targeted questions, maximum 300 words each.
What to highlight
Digital production leadership and Agile delivery; CMS, web applications and digital transformation; Accessibility, governance and compliance; Vendor and stakeholder management.
Arts Initiatives and Events Officer, SEO1
The Arts Initiatives and Events Officer, SEO1 role suits applicants who can show k-12 arts initiatives and event coordination, development, coordination and delivery, working with schools and education stakeholders. Your application should make the delivery environment clear, especially the stakeholders, deadlines, documents, channels, risks or outcomes involved. Choose examples that match the role’s actual work rather than sending a general marketing, communications or events application.
Application requirements
Selection criteria responses in one Word or PDF document, maximum 300 words per criterion; Updated iWorkforNSW work profile and/or CV/resume; Cover letter is not required.
What to highlight
K-12 arts initiatives and event coordination; Development, coordination and delivery; Working with schools and education stakeholders; Statement of duties alignment.
Senior Social Marketing Officer
The Senior Social Marketing Officer role suits applicants who can show communications or social marketing qualifications or equivalent experience, public health communications, planning, developing, implementing and monitoring social marketing. Your application should make the delivery environment clear, especially the stakeholders, deadlines, documents, channels, risks or outcomes involved. Choose examples that match the role’s actual work rather than sending a general marketing, communications or events application.
Application requirements
Resume, up to 5 pages; Cover letter, 1 to 2 pages; Response to 2 target questions, 1 to 2 pages.
What to highlight
Communications or social marketing qualifications or equivalent experience; Public health communications; Planning, developing, implementing and monitoring social marketing; Digital media, KPIs and evaluation.
Marketing Coordinator
The Marketing Coordinator role suits applicants who can show marketing campaign support across media and promotional channels, campaign coordination, approvals and documentation, fast-paced delivery and competing priorities. Your application should make the delivery environment clear, especially the stakeholders, deadlines, documents, channels, risks or outcomes involved. Choose examples that match the role’s actual work rather than sending a general marketing, communications or events application.
Application requirements
Resume, maximum 5 pages; Cover letter, maximum 1 page.
What to highlight
Marketing campaign support across media and promotional channels; Campaign coordination, approvals and documentation; Fast-paced delivery and competing priorities; Communication and relationship management.
How to choose which role to apply for
If you have hands-on coordination experience, the Marketing Coordinator, Marketing & Communications Coordinator and Project Officer roles may give you the clearest fit. If your strength is campaign strategy, stakeholder influence or senior delivery, the Senior Campaign Manager, Senior Social Marketing Officer, Associate Director and Lead Digital Production roles need stronger examples of judgement, governance and outcomes.
The key is to match the application effort to the role. Targeted questions and selection criteria need carefully chosen examples, while one-page cover letters need sharper prioritisation because there is less room to explain the full story.
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