Are you a confident storyteller with a knack for crafting engaging content? The Communications and Content Officer role at NSW Public Works might just be your next career move. This position offers a unique opportunity to shape how infrastructure initiatives are communicated across New South Wales, both internally and externally.
This permanent full-time opportunity offers a competitive starting salary from $99,938, plus superannuation and annual leave loading—making it an excellent choice for professionals seeking a stable and rewarding career in the NSW public sector. If you’re ready to make a meaningful impact and take the next step in your government career, now’s the time to act.
To give yourself the best chance of success, take a moment to explore our expert tips on mastering the NSW Government recruitment process. Whether you’re new to public sector applications or looking to sharpen your edge, our free NSW Government cover letter template is the perfect place to start. Designed by a former hiring manager, it will help you write with confidence, clarity, and purpose.
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Table of Contents
Communications and Content Officer Salary and Overview
| Position Title | Communications and Content Officer |
| Organisation / Entity | NSW Public Works |
| Location | Statewide |
| Work Type | Full-Time |
| Base Pay | $99,938 plus super and leave loading |
| Closing Date | 07/08/2025 – 11:55 PM |
About the Communications and Content Officer at NSW Public Works
The Communications and Content Officer role at NSW Public Works is designed for a confident and curious individual who thrives in a dynamic environment. As part of the team, you will work closely with the Marketing and Communications Manager to craft compelling marketing content across various formats. Your responsibilities will include producing business development presentations, video scripts, EDMs, booklets, social media posts, and internal campaigns. You will also manage digital content platforms like Templafy and Staffbase, ensuring they are used effectively through training and template creation.
This role requires a digital-savvy individual who is organised and proactive, capable of managing multiple priorities while keeping projects on track. You will be expected to take ownership of your work, showing initiative and precision in execution. Your ability to translate complex or technical information into clear, engaging content will be crucial in resonating with diverse audiences. This position is ideal for someone with experience in both marketing and internal communications, who is confident with technology and possesses strong coordination and stakeholder engagement skills.
Why This NSW Public Works Role Is a Great Opportunity
This role offers a competitive salary and the chance to work in a permanent, ongoing capacity. It’s an excellent opportunity for those looking to transition from the private sector to the public sector, offering valuable experience in government communications.
- Competitive salary starting from $99,938 plus super and leave loading
- Permanent full-time position with opportunities for career advancement
- Work from anywhere – open to candidates across NSW
Application Requirements for Communications and Content Officer
NSW Public Works Application Process
To ensure your application is considered, follow the instructions carefully. Missing or incorrectly formatted documents may result in your application being rejected.
- Resume: Max 2 pages, detailing relevant experience and qualifications
- Cover Letter: Max 2 pages explaining your interest and motivation for the role, highlighting relevant skills
Your cover letter is the most important part of this application. It’s your chance to stand out by efficiently stacking your strongest, most relevant STAR method examples that align with the role’s key requirements.
To help you get started quickly—and write with confidence—check out our free NSW Government cover letter template, packed with expert guidance and easy to follow prompts.
What to Include in Your NSW Public Works Written Application
To apply for the NSW Public Works Communications and Content Officer role, your cover letter should clearly introduce you to the Hiring Manager and demonstrate how your skills and experience align with the role’s requirements. Wherever possible, use the exact language from the job advertisement—this helps show that you understand what the role involves and how you meet the criteria.
In your cover letter, make sure you address all of the following capabilities:
- Tertiary qualifications in Communications or a related field, or equivalent experience
- Demonstrated experience producing content across formats and channels
- Confidence using digital communication tools and supporting others to use them
- Strong coordination and stakeholder engagement skills
- A current NSW Driver Licence and willingness to travel to remote locations, including overnight stays
NSW Public Works Communications and Content Officer Application Checklist
| ✅ | Read the full job ad — Open the listing on I Work for NSW and make sure it’s a role you’re genuinely interested in. |
| ✅ | Want to apply? — Just copy the job ad URL and submit it via the Write It For Me form to get started right away. |
| ✅ | Let me do the hard part — I’ll prepare your complete application pack, tailored specifically to the role |
| ✅ | Fill in your story — You’ll receive pre-filled, easy-to-use documents with prompts to help you add your personal experience and examples. |
| ✅ | Get expert review — Send it back for a final polish from someone who’s worked on real government hiring panels. |
| ✅ | Apply with confidence — Submit a professional application that meets all the criteria—and positions you as a standout candidate. |
Candidate Profile — Communications and Content Officer
Marie is a confident communications professional with solid private sector experience creating content across digital and print channels. In her previous role at a national infrastructure firm, she produced client-facing proposals, internal newsletters, and social media content, while also managing branded templates and supporting staff onboarding to digital platforms. With a degree in Communications and strong copywriting skills, she’s adept at translating complex information into clear, engaging content tailored to diverse audiences.
Now looking to contribute her skills in a purpose-driven role, Marie is excited by the opportunity to support NSW Public Works’ infrastructure initiatives. She brings a proactive mindset, strong coordination skills, and a collaborative approach to managing communications projects. Her experience aligns well with the demands of this role, particularly in internal campaigns, digital tools, and cross-team coordination.
NSW Public Works Example Cover Letter
Dear Hiring Manager,
I am writing to express my strong interest in the Communications and Content Officer role with NSW Public Works. With a background in communications and several years of private sector experience, I bring a diverse skill set in content development, digital tools, and stakeholder engagement—along with a genuine motivation to contribute to projects that make a difference across NSW.
In my previous role with a national infrastructure consultancy, I produced content across a wide range of formats and platforms to support client bids, internal communications, and brand marketing. One key project involved developing a content suite for a major transport proposal—including video scripts, presentations, staff FAQs, and social media posts. I worked closely with subject matter experts, designers, and the bid team to align messaging, meet tight deadlines, and tailor outputs to different audiences. The content was well received and later adapted across other business units.
I also played a lead role in helping colleagues adopt digital communication tools such as Templafy and SharePoint. When we introduced a new content management system, I created clear user guides and delivered short onboarding sessions to ensure everyone—from new starters to senior managers—could use the platform with confidence. By taking a patient and practical approach, I helped improve consistency across documents and increased uptake of the new system across the team.
My coordination and stakeholder engagement skills were tested during a large cross-functional proposal that involved contributors from six departments. I set up a clear content plan, hosted regular check-ins, and maintained a structured approvals process to avoid duplication and ensure alignment. I also facilitated several collaborative workshops to clarify roles and keep momentum. The final submission was delivered early and became a best-practice example for future tenders.
I hold a Bachelor’s degree in Communications, which has equipped me with a strong foundation in writing, media, and audience engagement. My hands-on experience in content strategy, digital communications, and campaign coordination has built on this knowledge and strengthened my ability to work both independently and across teams.
I also hold a current NSW Driver Licence and am willing to travel to remote locations, including overnight stays. In previous roles, I’ve visited regional sites to gather stories and produce communications material that reflected the voices and priorities of local communities—something I would be proud to continue in this role.
I’m excited by the opportunity to support the work of NSW Public Works and help communicate projects that build stronger, more connected communities.
Thank you for considering my application. I’d welcome the chance to further discuss how I can contribute to your team.
Sincerely,
Marie
How to Use the STAR Method for NSW Public Works Applications
When applying for NSW Government roles, using the STAR method is the best way to demonstrate your skills and experience clearly and effectively. STAR stands for:
- Situation – What was the context or background?
- Task – What were you responsible for?
- Action – What steps did you take?
- Result – What was the outcome or impact?
Let’s look at an example from Marie’s cover letter, rewritten using the STAR method:
Situation: In my previous role at a national infrastructure consultancy, our team was responsible for preparing a major transport proposal involving multiple internal and external stakeholders.
Task: I was tasked with managing all communications content to ensure consistency, clarity, and timely delivery across formats.
Action: I developed a structured content calendar, hosted weekly check-ins, and worked closely with subject matter experts, executives, and designers to coordinate messaging and approvals. I also ran collaborative workshops to clarify roles and expectations.
Result: The final submission was delivered ahead of schedule and received strong internal feedback. It became the template for future bids due to its clear structure and high quality.
This example demonstrates strong coordination and stakeholder engagement skills—two of the key capabilities required for the Communications and Content Officer role.
For more guidance on using the STAR method, check out our STAR Method Guide.
Get Your NSW Public Works Application Ready Now
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🔜 Coming soon: A brand-new approach to government applications—unlimited, end-to-end support designed exclusively for professionals transitioning from the private sector into government. If that’s you, stay tuned—you won’t want to miss it.
