Introduction
This guide walks through the application task for the Marketing Coordinator role with Destination NSW in The Rocks, Sydney. The role supports campaigns that showcase Sydney and NSW as tourism destinations through campaign schedules, approvals, presentations, reports, marketing assets, records and day-to-day coordination. You can view the official job ad here.
To plan how to apply for Marketing Coordinator, focus first on the required documents and then on the evidence the panel needs to see. The strongest application will connect your examples to the operating environment: Destination NSW, Creative Industries, Tourism, Hospitality and Sport, and the practical delivery requirements of the role.
NSW Government applications are assessed against both the instructions and the role requirements. That means your application needs to be compliant, specific and easy to assess, with the right document limits, clear examples and a tailored cover letter where one is required.
Use the guide below to plan the application before you start writing. It separates application documents, candidate evidence and essential role requirements so you can avoid mixing eligibility conditions with the examples that should carry your application.
Contents
- Marketing Coordinator role snapshot
- NSW Government application requirements
- Application requirements for Marketing Coordinator
- NSW Government candidate requirements
- Candidate requirements for Marketing Coordinator at Destination NSW
- Example application structure for Marketing Coordinator
- Help with your Marketing Coordinator application
Marketing Coordinator role snapshot
| Role Title | Marketing Coordinator |
| Organisation / Entity | Destination NSW |
| Agency | Creative Industries, Tourism, Hospitality and Sport |
| Job location | The Rocks, Sydney |
| Job reference number | req51671 |
| I Work for NSW job number | 580752 |
| Work type | Ongoing role |
| Grade / level | Clerk Grade 5/6 |
| Total remuneration package | $99,938 to $110,271 per annum plus superannuation |
| Closing date | Thursday 11 June 2026 at 10:00am |
| Official job ad | View the official job ad |
NSW Government application requirements
Application requirements are the documents or written responses you must submit so the panel can assess whether your application is complete. In NSW Government recruitment, these instructions matter because page limits, targeted questions and required attachments can affect whether the application is considered properly.
Candidate requirements are different. They are the skills, experience, knowledge and behaviours the hiring team wants to see inside your application. A strong application follows the document rules and then uses examples that prove the right experience for the role.
Application requirements for Marketing Coordinator
For this role, prepare the following application documents and written responses:
- Resume, maximum 5 pages
- Cover letter, maximum 1 page
Before submitting, read the official role page again and check the online portal for any updated instructions or attachment fields.
NSW Government candidate requirements
For this role, your examples should be selected around the requirements below. The panel will be looking for evidence that you can do the work in the context of Destination NSW, with enough detail to show your judgement, delivery approach and communication style.
Strong examples explain the situation, your role, the action you took and the result. Where the role involves campaigns, events, digital delivery, public health, education, governance or senior stakeholders, make the setting and constraints visible so the panel can understand the level of work.
Candidate requirements for Marketing Coordinator at Destination NSW
| Requirement or capability from role | How to demonstrate it |
|---|---|
| Marketing campaign support across media and promotional channels | Show experience with print, TV, digital, social media or other campaign channels. |
| Campaign coordination, approvals and documentation | Use examples involving schedules, approval tracking, reports, presentations or asset management. |
| Fast-paced delivery and competing priorities | Show how you kept work organised, accurate and on time. |
| Communication and relationship management | Give evidence of working with internal stakeholders, agencies or external partners. |
| Consumer brand, travel or tourism marketing | Highlight this experience where available because it is highly regarded. |
| Process improvement and consistent ways of working | Show how you improved coordination, records, calendars or team processes. |
Example application structure for Marketing Coordinator
The application requires one-page cover letter and resume, so your written material needs to be planned before you start drafting. Use the maximum limits stated above and keep the strongest role-specific evidence for the sections that carry the most assessment weight. The table below shows one practical way to organise the application.
| Cover letter section | What to include |
|---|---|
| Opening paragraph | State that you are applying for Marketing Coordinator at Destination NSW and position your experience around supports campaigns that showcase Sydney and NSW as tourism destinations through campaign schedules, approvals, presentations, reports, marketing assets, records and day-to-day coordination. |
| Marketing campaign support across media and promotional channels | Show experience with print, TV, digital, social media or other campaign channels. |
| Campaign coordination, approvals and documentation | Use examples involving schedules, approval tracking, reports, presentations or asset management. |
| Fast-paced delivery and competing priorities | Show how you kept work organised, accurate and on time. |
| Communication and relationship management | Give evidence of working with internal stakeholders, agencies or external partners. |
| Consumer brand, travel or tourism marketing | Highlight this experience where available because it is highly regarded. |
| Process improvement and consistent ways of working | Show how you improved coordination, records, calendars or team processes. |
| Closing paragraph | Reinforce your interest in Destination NSW and the practical contribution you can make in this role. |
What the panel will want to see in your examples
- Marketing campaign support across media and promotional channels
- Campaign coordination, approvals and documentation
- Fast-paced delivery and competing priorities
- Communication and relationship management
- Consumer brand, travel or tourism marketing
- Process improvement and consistent ways of working
Help with your Marketing Coordinator application
Marketing Coordinator applications are strongest when the examples are concrete, role-specific and easy for the panel to assess. Before finalising your application, read the full job ad again and check the portal for any document limits, targeted questions or updated instructions.
If you want a practical starting point, use the free NSW cover letter template to shape your application around the role requirements and your strongest evidence. If you want direct help with this role, Team 3Thirty can prepare a tailored NSW Government application so the documents are structured, specific and ready to submit.