Open with relevance
Start with a focused introduction that connects your background to the role instead of relying on generic enthusiasm.
Free APS pitch template pack
Write an APS pitch that shows the panel what they need to see
Download the free, editable APS pitch template pack built by a former government hiring manager. Use it to structure your applicant pitch, statement of claims, or short application response around the role requirements, the APS Integrated Leadership System, Work Level Standards, and your own examples.
No payment. No subscription. Just the template.
✓ Editable in Word or Google Docs
✓ Built for APS applications
✓ Panel-friendly structure
✓ Instant access
The real problem
Qualified for the APS role, but not sure what to write in the pitch?
You might not be the problem. Your application structure might be.
APS applications are different from a standard cover letter. The panel is not looking for a broad career summary or a polished introduction that could fit any job. They need clear evidence that you understand the role, can meet the requirements, and can explain your experience in a way that fits the APS assessment context.
That often means reading the job ad alongside the Integrated Leadership System and Work Level Standards, then choosing examples that show the right level of judgement, responsibility, and capability for the role.
A strong APS pitch does not try to sound impressive to everyone. It helps a specific panel assess your fit for a specific role.
Most weak APS pitches are:
- Too generic for the role
- Too long for the word limit
- Not linked clearly to the job ad
- Missing practical examples
- Hard for the panel to assess quickly
- Written like a cover letter when the role asks for evidence
The template
Get the structure I recommend for APS pitches and statements of claims
This free pack gives you a practical framework for writing a clearer APS application before you spend hours rewriting the wrong structure.
Match the role requirements
Use the job ad, duties, selection criteria, APS Work Level Standards, and Integrated Leadership System language to guide what you include.
Use examples that prove capability
Explain your experience with enough evidence for the panel to assess you without making the pitch ramble.
Write to the APS context
Position your examples for APS-style assessment, whether the role asks for an applicant pitch, statement of claims, or short response.
Use the ILS without overcomplicating it
Use the Integrated Leadership System as a practical guide to the behaviours and capability signals your pitch should make clear.
Show the right work level
Use the Work Level Standards to check that your examples show the right scope, complexity, judgement, and responsibility for the APS level you are applying for.
Keep every word working
APS pitches are often short. The template helps you focus on the points that matter instead of filling space.
Avoid common mistakes
Stop submitting applications that are too broad, too vague, or disconnected from the role you actually want.
Created from the inside
Created by someone who has reviewed government applications from the inside
I have reviewed thousands of public sector job applications across Australia, including APS-style applications. I know what makes an application easier for a hiring panel to read, understand, and assess.
The strongest APS pitches do not just list experience. They connect the applicant's examples to the role, the Integrated Leadership System, and the Work Level Standards so the panel can see the level they are operating at.
Good candidates are often missed because their application does not make their fit clear enough. This template is designed to help you bring the right evidence forward and make the panel's job easier.
The point is not to sound more polished. The point is to show the panel what matters.
What you get
What is included in the free APS template pack?
Fully editable APS pitch structure
Use it in Word or Google Docs and customise it for your role, word limit, and examples.
Statement of claims prompts
Know what to include when the application asks for a statement, pitch, or short response.
Integrated Leadership System guidance
Use the ILS as a prompt for the behaviours, judgement, and leadership signals your examples may need to show.
Work Level Standards prompts
Check whether your examples match the scope and complexity expected at the APS level you are targeting.
Optional APS cover letter structure
Use a short, direct cover letter only when it supports the application requirements.
STAR and example prompts
Turn experience into examples that are concise, relevant, and easier to assess.
Clean professional format
No over-designed resume-style layout. Just a clear structure that lets the content do the work.
A faster way to start
No more staring at a blank page wondering what to write first.
Why it works
Why this works better than a generic cover letter
Generic cover letters are written to impress anyone. APS pitches need to help a specific panel assess you against a specific role.
Instead of trying to sound broadly impressive, the template helps you show why your experience is relevant, what evidence supports it, and how it connects to the job ad, the APS Integrated Leadership System, and the Work Level Standards.
Role relevance
Bring the right parts of your background forward.
Criteria focus
Make it easier for the panel to see your fit.
ILS alignment
Connect your examples to the leadership behaviours and capability signals the APS commonly looks for.
Work level fit
Show examples that match the scope and complexity of the APS level, not just the general duties.
Clear examples
Use evidence that is concise, relevant, and assessable.
Social proof
Used by government applicants who want a clearer, stronger application
Applicants use Team 3Thirty resources because they remove the guesswork from public sector applications and help turn experience into structured, assessable evidence.
Implementation note for Sam
The live NSW page includes a Trustindex/review component here. For the APS page, we can reuse the same review component if you want general Team 3Thirty proof, or keep this proof-neutral section if you prefer not to imply APS-specific outcomes.
How it works
How to use the template
Download the free template
Get instant access to the editable APS pitch template pack.
Add the role details
Use the job ad, selection criteria, duties, Integrated Leadership System, and Work Level Standards to guide your response.
Insert your examples
Use the prompts to explain your experience clearly and concisely.
Review and submit
Submit an application structured for APS recruitment, not copied from a generic cover letter example.
Common question
"Can I just use a normal cover letter for an APS job?"
Sometimes a cover letter is requested, but many APS roles ask for a pitch, statement of claims, or short response instead. A normal cover letter usually is not enough because it does not clearly map your examples to the assessment requirements.
If the job ad asks for a pitch, use the pitch to answer what the panel is actually assessing: your relevant experience, your examples, your fit for the role, and the level of capability expected in the APS.
Download the free template
Download the free APS Pitch Template Pack
Normally, figuring this out takes hours of reading job ads, the Integrated Leadership System, Work Level Standards, generic advice, and examples that do not quite fit.
This gives you the structure in one simple pack.
- Editable APS pitch structure
- Statement of claims prompts
- Optional cover letter structure
- Guidance for role requirements, the ILS, Work Level Standards, and examples
- A faster way to start your next APS application
Start writing clearly
Stop guessing what to write in your APS pitch
Get the free template pack built by a former hiring manager and start writing a clearer, more targeted APS application today.