Introduction
The Marketing Coordinator at Destination NSW helps deliver campaigns that promote Sydney and NSW to local and interstate audiences. Working in the Marketing Strategy & Campaigns team, you would coordinate assets and approvals while helping keep campaign activity on time and within budget. The official vacancy is an ongoing Clerk Grade 5/6 role based in Sydney.
Your cover letter has a maximum of one page, so deciding how to apply for Marketing Coordinator starts with choosing evidence carefully. Select a campaign where you can explain the coordination work you owned and how it helped delivery. The panel needs to understand your contribution to the practical work behind the finished campaign.
The position includes schedules, presentations and reporting, along with maintaining marketing assets and records. Experience in a busy campaign team can give you useful evidence, particularly if you have worked with creative suppliers or managed approvals across several stakeholders. Keep the examples tied to campaign delivery and leave space to explain how you checked quality and monitored progress.
Contents
- Marketing Coordinator role snapshot
- Application requirements
- Campaign evidence to use
- Your one-page cover letter
- Before you submit
Marketing Coordinator role snapshot
| Organisation | Destination NSW, Department of Creative Industries, Tourism, Hospitality and Sport |
| Location | Sydney, NSW |
| Classification | Clerk Grade 5/6 |
| Work type | Ongoing |
| Salary | $102,936 to $113,579 per annum plus superannuation |
| Closing date | Friday 18 September 2026 at 10am |
| Official vacancy | Marketing Coordinator, source job 598393 |
Application requirements for Marketing Coordinator
Your application must include the following documents, showing your capabilities and experience in relation to this role. Treat the page limits as part of the application task and leave time to check the final uploaded files.
- Cover letter, maximum 1 page.
- Up-to-date resume, maximum 5 pages.
The closing time is 10am on Friday 18 September, so plan to finish before that morning. Check each step of the online form for any additional written responses or screening requirements.
Candidate evidence for Marketing Coordinator at Destination NSW
Use campaign delivery experience to explain how you would support this team. These are practical evidence areas drawn from the role’s duties and candidate requirements, with suggestions for choosing examples.
| Requirement or capability from role | How to demonstrate it |
|---|---|
| Supporting campaigns across media and promotional channels | Identify a campaign you supported and explain your responsibilities across the channels involved. Show how the activity remained consistent with the objective and approved creative approach. |
| Coordinating campaign activity and creative assets | Describe how you tracked deadlines, obtained approvals and kept the correct material available to the people delivering the campaign. |
| Managing priorities with attention to detail | Explain how you handled competing deadlines or a late change while checking content, versions and delivery requirements. |
| Monitoring activity and preparing reports | Give an example of tracking campaign performance or progress, explaining what you reported and how the information helped the team decide what to do next. |
| Working with colleagues and external partners | Show how you clarified a request, followed up an approval or helped a supplier resolve a problem without losing sight of the campaign schedule. |
Example application structure for Marketing Coordinator
The cover letter should connect your campaign experience with the coordination work at Destination NSW. You have a maximum of one page. The table below outlines a focused letter that leaves room for concrete evidence.
| Cover letter section | What to include |
|---|---|
| Opening paragraph | Name the Marketing Coordinator role and explain the relevant campaign experience you bring. Add a specific reason for your interest in destination marketing where you can support it. |
| Campaign delivery example | Describe a campaign you helped deliver, your responsibility and the actions that kept activity aligned with the objective. Include relevant channels and a result you can verify. |
| Coordination and quality | Use a concise example of managing assets, approvals or a competing deadline. Explain how you checked accuracy and worked with the people whose input was needed. |
| Reporting and improvement | Show how you tracked progress or performance and used the findings to support delivery or improve a process. This can be part of the same campaign example. |
| Closing paragraph | Briefly connect that experience to the team’s work and express your interest in discussing the role. Keep the ending short enough to protect space for the evidence. |
A one-page letter needs deliberate editing. Check whether each sentence helps explain your suitability for this vacancy, and combine related evidence where the same campaign demonstrates several requirements. Keep the font readable and use normal margins while bringing the draft within the limit.
What the panel will want to see in your examples
- The campaign objective and your responsibility within the delivery team.
- How you managed approvals, versions or campaign assets.
- A practical response to a deadline, budget or quality issue.
- Communication that helped colleagues or suppliers complete their work.
- Results or reporting that show how the campaign progressed.
Before you submit
Open the finished cover letter and resume to confirm the one-page and five-page limits. Check that your examples describe your own contribution accurately, that the role title is consistent and that all campaign figures are supportable. Submit before 10am on Friday 18 September 2026, allowing time for the online form and file uploads.
Help with your Marketing Coordinator application
Our NSW Government cover letter guide can help you organise your thinking, with this role’s one-page limit taking priority. If you want help selecting the evidence and preparing the documents, request a Complete Government Application. Return to the Marketing Coordinator vacancy to check the current instructions before sending your application.