Introduction
The Marketing Specialist at TAFE NSW supports campaigns that build awareness and help achieve enrolment targets. This permanent role offers a negotiable campus location across NSW, subject to availability, and suits a marketer who has helped deliver integrated campaigns with measurable outcomes. View the official job ad, which closes on Monday 14 September 2026 at 11:55pm AEST.
The main writing task is a single campaign example in a maximum of 300 words. When planning how to apply for Marketing Specialist, start by choosing a campaign you can explain accurately: its purpose, your own responsibilities and the result. A campaign you supported closely gives you room to describe the decisions and practical work that the hiring team needs to understand.
Your current resume provides the wider picture of your marketing experience, while the short response demonstrates how you contribute when a campaign is underway. Keep the objective visible throughout the example so the reader can connect your work with what the campaign was meant to achieve. Check your figures and make clear which outcomes belong to the wider team.
Contents
- Marketing Specialist role snapshot
- Application requirements
- Candidate evidence
- The 300-word response
- Before you submit
Marketing Specialist role snapshot
| Organisation | TAFE NSW |
| Location | Negotiable across NSW campuses, subject to campus availability |
| Work type | Permanent full-time; 35-hour working week |
| Salary | $97,771 to $105,290 base salary |
| Total package | $110,972 to $119,502, including employer superannuation and annual leave loading |
| Closing date | Monday 14 September 2026 at 11:55pm AEST |
| Official vacancy | Marketing Specialist, source job 597576 |
Application requirements for Marketing Specialist
TAFE NSW requires the following written material. Build the application around these instructions, keeping the targeted answer within its maximum length.
- Current resume.
- Response to one targeted question in the application form, maximum 300 words.
The targeted question is: “Describe a marketing campaign you supported from planning through to execution. What was your role, what objectives were you working towards, and what was the outcome?”
A cover letter is not listed in the application instructions. Prepare the requested response and resume first, then check the form for any additional requirements before submitting. You can discuss preferred campus locations during recruitment, but a particular campus is subject to availability at the time of offer.
Essential role requirements
You need a relevant degree or equivalent skills, knowledge and experience in a marketing role or agency environment. This child-related position requires a Working with Children Check. Eligibility is restricted to Australian citizens or permanent residents, or New Zealand citizens with a current New Zealand passport.
Candidate evidence for Marketing Specialist at TAFE NSW
The following evidence areas draw on the role’s campaign responsibilities and candidate requirements. Use them to select examples that show how you work with others and help marketing activity achieve its purpose.
| Requirement or capability from role | How to demonstrate it |
|---|---|
| Supporting integrated marketing campaigns | Explain which campaign activities you handled, how they connected across channels and what you did to keep delivery aligned with the brief. |
| Working towards measurable outcomes | Name the objective and the measure used to assess progress. Describe your contribution to a result such as enquiries, conversions or awareness using figures you can substantiate. |
| Written and verbal communication | Show how you clarified a brief, prepared useful content or explained a campaign issue so a colleague or supplier could act. |
| Stakeholder relationships and teamwork | Describe how you coordinated input and approvals, handled competing requests or resolved a delivery problem with another team. |
| Adaptability and practical problem-solving | Use an example where you adjusted activity when circumstances changed, explaining the choice and its effect on the campaign. |
Example application structure for Marketing Specialist
The application requires a current resume and a targeted response about a campaign you supported. The response has a maximum of 300 words. The table below shows how to answer the full question with one specific example.
| Targeted question | What a strong response would include |
|---|---|
| Describe a marketing campaign you supported from planning through to execution. What was your role, what objectives were you working towards, and what was the outcome? | Briefly establish the campaign and its objective, then identify your responsibility. Give most of the space to the work you personally completed during planning and delivery, including a relevant judgement or adjustment. Finish with the measured outcome and an accurate explanation of your contribution. |
Draft the example in plain language before cutting it to length. A short explanation of why you chose a channel or changed an asset can show more judgement than a long list of campaign tools. If your work supported a larger team result, describe your part precisely and keep the result proportionate to that contribution.
What the panel will want to see in your examples
- A campaign objective that the reader can understand without specialist background.
- Your direct contribution during both planning and execution.
- A decision or problem you handled and the reasoning behind your response.
- An outcome supported by reliable measurement or specific feedback.
- Evidence that you worked constructively with the people involved in delivery.
Before you submit
Count the words in the actual application field and check that every part of the campaign question has an answer. Make sure the resume supports the same account of your responsibilities and results. Confirm the Working with Children Check and eligibility conditions, then allow time to submit before 11:55pm AEST on Monday 14 September.
Help with your Marketing Specialist application
If choosing and tightening the campaign example is slowing you down, Team 3Thirty can help you build an application around your real experience. Request a Complete Government Application for role-specific writing support. Use our NSW Government application examples for guidance on explaining your contribution, then check the current vacancy instructions before submitting.